Top 5 Reasons Product Design Projects Fail

Consumer Product Design, Product Development Process

We often refer to the 90% rule when discussing new consumer product design. Despite the prevalence of low cost 3D printer and CAD technologies everywhere, one would think that we’re only limited by our imaginations. Unfortunately, the statistics show that 90 percent of new consumer product ideas, even great ones, never see the light of day and that the limitations…

Launching a New Product and Considering the Cost

Consumer Product Design, Product Development Process

Many entrepreneurs are seeking the recipe to launching a new consumer product to market. Many realize that having a great idea isn’t always enough, nor is an unlimited supply of investment capital, if they even have any. So what’s the secret? How about asking those who’ve actually brought products to market? Seems simple enough but you’d be surprised by the…